Steve's Hot Dogs Social Media Fundraiser
Danni worked with the team at Steve’s Hot Dogs to run a 28-hour social media campaign to raise $750.00 in support of the Ronald McDonald House Charities of St. Louis. The fundraiser was in concert with the annual 28-hour telethon by Donny Fandango and the crew at 105.7 The Point.
Utilizing only Facebook, Twitter, and Instagram, Danni activated the Steve’s Hot Dogs & Urge fanbase and a group of social media influencers and media figures to raiser awareness of the effort.
Within 24 hours, the following was achieved:
• The fundraising goal was exceeded - raising $920.
• #MakeKevinShaveIt trended locally on Twitter.
• 1,245,952 impressions of the hashtag
• 259,461 reached by campaign content